The organic vegetable box fast became a must-have accessory for 21st-century Britain.
Along with reusable shopping bags and a dogged commitment to recycling, having your weekly fruit and veg – still covered in the requisite amount of mud – delivered to your door from the nearest local farm is a clear sign that your ethical radar is pointing in the right direction and, according to the Soil Association, more and more of us are jumping on the bandwagon.
In the last 12 months, spending on organic food and drink has increased by 22 per cent, breaking the £2bn mark for the first time. Vegetable boxes, ordered by mail, enjoyed the biggest year on year growth, rising by 53 per cent to £146m. Green-minded parents have ensured that around half of all baby food now sold is organic, and free-range and organic eggs overtook sales of eggs from caged birds for the first time.
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